Collecting accurate data is crucial for any business — it is necessary for making data-driven decisions and ensuring that marketing efforts do not go to waste. If you’re building an SEO strategy, the best way to get reliable and accurate data is to use SEO tools. While you can get insights on your website to see how well it’s performing and what can be enhanced, it can also give you valuable information about your competitors.
It can help you generate ideas in your routine work as well. Let’s say you’ve run out of topics to write about. In such a case, you can use SEO keyword research tools to look at which keywords your competitors are using. It’s a great way not only to build a content strategy, but also to make sure your content fits the needs of the audience. Ultimately, the smart use of such tools can drive more traffic to your website and help you rank higher in search engines.
You can find practically any tool on the market nowadays — from free ones with basic features (that may be enough for your needs) to advanced ones with subscription plans. The professional SEO tools that we’ve collected in this article can tweak your marketing game and help you build a more effective and thorough SEO strategy.
Free SEO Tools
SE Ranking
SE Ranking SEO tool is a top-rated, highly-reviewed all-in-one SEO platform developed to cover all of your business needs, regardless of whether you run a one-man show or a digital agency, and whether you’re an SEO first-stepper or a seasoned pro.
Inside the tool, every inch of the dashboard is crawling with data on the websites you’ve added for tracking. Take advantage of this data to quickly get a close-up view on your sites’ on-page, off-page, and technical SEO performance.
The graph at the top shows you your average ranking position over time for all the target keywords you’ve added to your projects. You can switch between tabs to view similar graphs on your traffic, traffic forecast, search visibility, and more.
![](https://ninjareports.com/wp-content/uploads/2023/01/SE_Ranking_seo_tool_1-1024x640.webp)
Below the graphs, you can find a table containing all of the key metrics and KPIs on your tracked websites, such as your average ranking position, Domain Trust score, backlinks, audit status, and much more.
SE Ranking is one of the best SEO tools out there when it comes to managing multiple websites at the same time. Track a vast number of websites and their activities in any corner of the globe, create additional accounts for clients and managers, manage account limits to save your budget, share guest links, and reports.
Besides providing users with a lot of customization options and helpful features for teamwork, SE Ranking has a tool for practically every imaginable task in digital marketing. With keyword research and suggestions, competitive research, backlink checking and monitoring, data-packed reports, website audit, and even a content marketing platform, SE Ranking is packed with more than 30 SEO tools and features designed to help you facilitate and streamline your business’s digital marketing processes.
![](https://ninjareports.com/wp-content/uploads/2023/01/SE_Ranking_seo_tool_2-1-1024x640.webp)
In this SEO tool review, it’s worth adding that SE Ranking also boasts one of the best keyword rank tracking tools available on the market today as well as a vast database of domains, links and keywords. As a matter of fact, when we use the tool in our work and for testing, it often finds more data on domains, backlinks and keywords than other leading SEO platforms.
![](https://ninjareports.com/wp-content/uploads/2023/01/SE_Ranking_seo_tool_3-1024x640.webp)
The bottom line is that SE Ranking helps you improve your sites’ search visibility and regularly keep track of the progress. When compared to other SEO tools on the market, SE Ranking provides an unparalleled value/cost ratio, especially when you consider the quality of the data you get access to.
Be sure to take advantage of SE Ranking’s free 14-day trial that provides access to most of the tools without requiring any credit card info. Just click on the button below:
Google Analytics
Google PageSpeed Insights
Find the speed, as well as the usability of your site from many devices. With Google PageSpeed Insights you simply input your URL, and it begins testing. Probably the best thing about this completely free Google SEO tool is that it looks at only two very specific metrics. First, it evaluates speed on both mobile and desktop devices. Then it looks at website speed & performance.![google page speed insights](http://ninjareports.com/wp-content/uploads/2020/07/ezgif.com-video-to-gif.gif)
Google Data Studio
Google Data Studio may still be one of the most powerful reporting tools available…and it’s a completely free tool from Google. Google Data Studio will allow you to connect multiple data sources and create stunning marketing reports, SEO reports, audits, and almost any other type of report you can think of. They even have a bunch of great templates that you can choose from or you can create one from scratch.![google data studio reports](http://ninjareports.com/wp-content/uploads/2020/08/google-data-studio-reports.png)
![google data studio seo report](http://ninjareports.com/wp-content/uploads/2020/08/google-data-studio-seo-report.png)
Google Schema Data Tester (Now Rich Tester)
The Google Schema Data Tester (Now Rich Tester) is a free SEO tool by Google that will allow you to scan your website’s schema tags to make sure they are set up correctly. Schema markup is a code snippet that you add in your HTML web pages to help search engines consume your data and display this data to searchers. You can enter in a URL or you can simply paste a code snippet to test if its set up correctly.![google rich test seo test](http://ninjareports.com/wp-content/uploads/2020/08/google-rich-test-seo-test.png)
- Article
- Book
- Logos
- Course
- Review snippets
- Organization
- Products
- Event
- How-to
- Local Business
- Breadcrumbs
- Recipe
- Movie
- Sitelink Search Box
- Software App
- Video
Google Tag Manager
Lastly, is the Google Tag Manager which is our last free SEO tool provided by Google.![google tag manager seo tool](http://ninjareports.com/wp-content/uploads/2020/08/google-tag-manager-seo-tool.jpg)
Ahrefs Backlink Checker
A completely free backlink checker that does what it says. Ahrefs has a wealth of SEO tools and among their best, is the backlink checker. You can grow your website’s influence and research your competitors at the same time.![ahrefs seo tool](http://ninjareports.com/wp-content/uploads/2020/07/ahrefs-seo-tool.png)
Moz Local Listing Score
Moz is among the top names in SEO and content planning. Moz’s free SEO tool isn’t a ploy to get you into a paid subscription either. It’s simply an amazing resource for your website.![moz local seo report](http://ninjareports.com/wp-content/uploads/2020/07/moz-local-seo-report.png)
Keywordtool.io
A favorite of content creators everywhere, Keywordtool.io has kept up with the times through the past few years. That means that it will reasonably stay reliable throughout the future. Bookmark this site and use it daily! Keywordtool.io helps with keyword ideas, filling in the gaps on complex subjects and general topics. You can input one word or a few words and then select your forum. Immediately it will generate hundreds of keywords.![keywordtool seo tool](http://ninjareports.com/wp-content/uploads/2020/07/keywordtool-seo-tool.png)
Google.com (Incognito)
![incognito google seo tool](http://ninjareports.com/wp-content/uploads/2020/07/incognito-google-seo-tool-150x150.png)
Google Trends
SEO research does go beyond common sense although at first, it seems like anyone could put a few words together. Google Trends can help people fill the SEO gap between what’s trending, and what is generally good common sense. Typing in a simple phrase will pull up maps, and results for your topic.![google trends seo tool](http://ninjareports.com/wp-content/uploads/2020/07/google-trends-seo-tool.png)
Google Search Console and the Bing Webmaster Tools
The go-to SEO tools for alerts, error reports and general analysis. The Google Search Console or the Bing Webmaster Tools are useful as they show you bugs and indexing issues on your site. It lets you know what the two primary search options think your website.Google Keyword Planner
You can use Google Keyword Planner for free, although at first, it seems like you have to pay for it. The thing is that Google Keyword Planner is an SEO tool in disguise. Initially, this is only part of Adwords, Google’s Ad platform. When you sign up and create your account with the keyword planner, you can start to input the keywords you’re already using. Then you’ll have a list of those keywords with an analysis for each of them. You can see how the keywords do in pay-per-click ad campaigns and Google searches.![google keyword planner tool](http://ninjareports.com/wp-content/uploads/2020/07/google-keyword-planner-tool.png)
Google’s Structured Data Testing Tool
This SEO tool confuses a lot of people, not just those that are new to SEO or Google tools. When you start using the Google Structured Data Testing Tool, start slow. What this marketing tool does is it lets you ensure that spiders, or web crawlers, don’t come across any problems in your code. When a spider comes across code problems the entire process stops, that means that it can be impossible for your site to show up on Google and you have no idea.![google structured data tool for seo](http://ninjareports.com/wp-content/uploads/2020/07/google-structured-data-tool-for-seo.png)
Ahref’s SEO Toolbar
A useful toolbar. This is a free download that integrates seamlessly with both Firefox and Google Chrome.![ahrefs toolbar seo tool](http://ninjareports.com/wp-content/uploads/2020/07/ahrefs-toolbar-seo-tool.png)
SEO Web Page Analyzer
From SEOwebpageanalyzer.com you can easily use this free seo audit tools to start building your site. This tool takes a complete snapshot of a page, any page, and then starts looking at areas for improvement.![seo web page analyzer gif](http://ninjareports.com/wp-content/uploads/2020/07/seo-web-page-analyzer-gif.gif)
Answer the Public
![seo tools answer the public tool](http://ninjareports.com/wp-content/uploads/2020/07/seo-tools-answer-the-public-tool-300x300.png)
SERP Simulator
SERP Simulator is about as simple and free as an SEO tool can come. Test your pages by simply pasting in the URL and then click “Fetch.” For a full report be sure to include the title, and meta description as well.![serp simulator tool](http://ninjareports.com/wp-content/uploads/2020/07/serp-simulator-tool.png)
Beam Us Up
![beam us up seo tool](http://ninjareports.com/wp-content/uploads/2020/07/beam-us-up-seo-tool.png)
Keyworddit
Although it’s been under some scrutiny, Keyworddit is a free keyword research tool that pulls the keywords straight from Reddit. For many bloggers, this is a gold mine! Keyworddit is one of the best SEO tools available for finding alternative keywords and learning more about your reader’s perspective. Reddit users are not shy when it comes to telling the internet what they think, and that is great for content creators!![keyworddit results seo tool](http://ninjareports.com/wp-content/uploads/2020/07/keyworddit-results-seo-tool.png)
Schema Creator
The JSON-LD Schema Generator from Hall Analysis is the quick and dirty SEO tool for a schema that focuses on your needs. From the start, you select from a drop-down option whether you need a schema for a person, blog, or business.![schema creator seo tool](http://ninjareports.com/wp-content/uploads/2020/07/schema-creator-seo-tool.png)
SERP Robot
This SEO tool is a free Google SERP checker that helps people understand their Google page ranking. Where your site ranks isn’t a number that carries any value if you don’t know why it’s ranking so low or high.![serp robot seo tool](http://ninjareports.com/wp-content/uploads/2020/07/serp-robot-seo-tool.png)
Browseo
A web app that helps you see your website without any other distractions. Browseo comes with a distinct advantage though of being able to highlight all relevant SEO parts of your page. So, if you see a glaringly empty window, you can tell that you lack in your SEO in that section. It tests for high-impact SEO factors such as the headings, internal links, URL redirects, and server response codes.Robots.txt Generator
![robots txt seo tool seo book](http://ninjareports.com/wp-content/uploads/2020/07/robots-txt-seo-tool-seo-book-150x150.jpg)
Copyscape
If you’ve heard of or used, Copyscape before then, you might be wondering what it’s doing on this list. Well, one of the most detrimental things you can do to your site’s SEO is to fall pretty to plagiarism.![copyscape seo tool](http://ninjareports.com/wp-content/uploads/2020/07/copyscape-seo-tool.png)
MergeWords
Use it for naming your domain, building links, or finding new SEO keywords. Use Mergewords to find a ton of different options and gain new insight into the wide variety of words at your disposal.![mergewords seo tool](http://ninjareports.com/wp-content/uploads/2020/07/mergewords-seo-tool.png)
Chris Ainsworth’s SERP Extraction Bookmarklet
![chris ainsworth serp tool](http://ninjareports.com/wp-content/uploads/2020/07/chris-ainsworth-serp-tool-300x66.png)
Keep-alive Validation SEO Tool
Keep Alive Validation SEO Tool looks at a lesser thought of aspect of SEO, the persistent connection. Essentially Keep Alive is constantly checking that the site has a good connection between the client and the server allowing files to transfer.![keep alive validation tool](http://ninjareports.com/wp-content/uploads/2020/07/keep-alive-validation-tool.png)
Chrome DevTools
Edit pages without all the backtracking through your dashboard.![elements panel seo tool google chrome](http://ninjareports.com/wp-content/uploads/2020/07/elements-panel-seo-tool-google-chrome-1024x780.png)
GTMetrix
Speed plays a huge factor in page rank, and although many people forget about everything except keywords, optimization of a page relies on a decent speed.![gtmetrix ninjareports speed test tool](http://ninjareports.com/wp-content/uploads/2020/07/gtmetrix-ninjareports-speed-test-tool-1024x386.png)
Wondersear.ch
Keywords seem to be all about semantics right? The difference between using a singular or plural form of a single word can wreak havoc on your SEO. Wondersearch comes in to solve that problem.![seo tools wondersearch tool](http://ninjareports.com/wp-content/uploads/2020/07/seo-tools-wondersearch-tool.png)
Keywords Everywhere
![keywords everywhere logo seo tool](http://ninjareports.com/wp-content/uploads/2020/07/keywords-everywhere-logo-seo-tool.png)
SEO Hero
A software solution for SEO that goes above and beyond generating keywords? That is exactly what SEO Hero is. This software helps anyone strategically plan their content, use SEO keywords, and understand why they will impact your site.![seo hero tool](http://ninjareports.com/wp-content/uploads/2020/07/seo-hero-tool.png)
Portents SERP Preview Tool
Google’s SEO tools are not always best, and many people swear that is a better preview tool than anything that Google has right now.![potents serp preview tool](http://ninjareports.com/wp-content/uploads/2020/07/potents-serp-preview-tool.png)
Where Goes?
![where goes logo seo tool](http://ninjareports.com/wp-content/uploads/2020/07/where-goes-logo-seo-tool-300x31.gif)
Whitespark’s Google Business Review Link Generator
A free to use SEO tool that helps small and medium, brick-and-mortar businesses understand how they fare on Google’s Reviews. Business owners are learning that people go to Google to find directions and decide if they’re the business they want to work with, and of course, Google relies on SEO.![google business review link tool](http://ninjareports.com/wp-content/uploads/2020/07/google-business-review-link-tool.png)
Responsive Design Checker
Design and SEO are blending more every day. To find out how responsive your site is, search your site in the Responsive Design Checker. Enter your URL, and you’ll have a full report, for free, showing how your site does on differently sized screens, resolutions and how it scales. Mobile-friendliness is a huge factor in Google SEO.Chrome’s Check My Links
An easy to use link-checker extension for chrome that crawls through your webpages. Check My Links finds the broken links on your site and alerts you so that you can correct them.![check my links seo tool](http://ninjareports.com/wp-content/uploads/2020/07/check-my-links-seo-tool.png)
Website.Grader.com
![website grader seo tool hubspot](http://ninjareports.com/wp-content/uploads/2020/07/website-grader-seo-tool-hubspot.png)
Screaming Frog’s SEO Spider
![screaming frog logo seo tool](http://ninjareports.com/wp-content/uploads/2020/07/screaming-frog-logo-seo-tool.gif)
Upcity SEO Report Card
A myriad of invaluable SEO tools, Upcity SEO Report Card is worth anyone’s time. If you’re planning on creating a site, currently running one or just want to get more traffic to your blog, you can use this app for researching keywords and more.Neil Patel’s SEO Analyzer
A simple and straightforward report for the SEO on any given page. Simply put in the URL for the page you want to test and you’ll get feedback on aspects like the SEO keyword use, quality of the content and the page speed. Best of all, it’s free.Freemium SEO Tools
WordTracker
You couldn’t get more direct than WordTracker. Although it doesn’t have all the hype around it that Moz or Google does, WordTracker is an excellent place for those new to SEO. From the start, this free keyword research tool is simple and immediately effective. You can easily filter your search results, find keywords for specific pages on your site, not just blogs and save your keywords list.![wordtracker seo tool](http://ninjareports.com/wp-content/uploads/2020/07/wordtracker-seo-tool-1024x591.jpg)
SEO Site Checkup
Do you want someone just to tell you what’s wrong with your site? Well, SEO Site Checkup is aiming to do exactly that. It’s number one goal is to identify your SEO issues and give you a full SEO report.![seo site checkup seo tool](http://ninjareports.com/wp-content/uploads/2020/07/seo-site-checkup-seo-tool.png)
Moz Link Explorer
A full overview, for free! You can take an in-depth look at your pages and links with the Moz Link Explorer. You can find the links that are coming back to you, and which ones have the most impact.![moz link explorer seo tool](http://ninjareports.com/wp-content/uploads/2020/07/moz-link-explorer-seo-tool.png)
Hunter.io
A webmaster tool for connection Hunter.io has the unique opportunity to build high-quality backlinks when it comes to SEO. Ideally, you want backlinks that connect your site to high-authority people in the industry, and Hunter.io files reports that provide exactly that!![hunter io tool](http://ninjareports.com/wp-content/uploads/2020/07/hunter-io-tool.png)
XML Sitemaps
![xml sitemaps seo tool](http://ninjareports.com/wp-content/uploads/2020/07/xml-sitemaps-seo-tool.png)
HEADMasterSEO
A free download that is available for Windows and Mac users, using HEADMasterSEO is as easy as clicking a button. Of course, if you’re working in a super huge volume where you’re loading more than 500 URLs, then you’ll need to opt for the paid version.![headmaster seo tool](http://ninjareports.com/wp-content/uploads/2020/07/headmaster-seo-tool-1024x207.png)
LinkMiner
A great way to identify SEO opportunities in your link building, LinkMiner is a free to use, Google Chrome Extension. What’s better than a good SEO tool? An SEO tool that requires virtually no work.![linkminer seo tool](http://ninjareports.com/wp-content/uploads/2020/07/linkminer-seo-tool.png)
SimilarWeb
SimilarWeb is trying to hone the efforts of SEO onto improved marketing and decision making. Those are big goals for a free tool, but they’re hoping to get something from you when it comes to data.![similiarweb seo tool ninja reports](http://ninjareports.com/wp-content/uploads/2020/07/similiarweb-seo-tool-ninja-reports.png)
Yoast SEO
A never-failed plugin for WordPress users, Yoast SEO tests your posts and pages before you publish them. It checks for SEO basics such as keyword frequency, but then it helps you get to the next level. Yoast will give you specific instructions, such as, including the primary keyword in the meta description and slug, to gain better ranks. Yoast SEO initially is free, but that’s only checking for one keyword at a time.![yoast seo tool](http://ninjareports.com/wp-content/uploads/2020/07/yoast-seo-tool.png)
Paid SEO Tools
Ahrefs
If you want to talk about one of the best tools for SEO out there, look no further than Ahrefs. Ahrefs is an SEO suite that has a number of very powerful tools for SEO agencies, freelancers and marketers.![ahrefs header seo tool](http://ninjareports.com/wp-content/uploads/2020/07/ahrefs-header-seo-tool.png)
SEO PowerSuite
![seo powersuite logo tool](http://ninjareports.com/wp-content/uploads/2020/07/seo-powersuite-logo-tool.png)
SEOmoz PRO
MOZ’s SEO software is a tool that gives the user site crawls, performance insights, and keyword recommendations.Raven Tools
Another SEO tool kit that uses audit’s but Raven takes a different approach to SEO. Raven uses long-term tracking to help you understand your progress.![raven tools seo tools](http://ninjareports.com/wp-content/uploads/2020/07/raven-tools-seo-tools-1024x617.png)
SEM Rush
An all-around SEO tool that helps you analyze your rankings, SEO keyword use and more. You can use SEMrush temporarily for free for SEO keyword use and a few other functions, but all the good stuff requires a subscription.![sem rush seo tool](http://ninjareports.com/wp-content/uploads/2020/07/sem-rush-seo-tool-1.png)
QuickSprout
WooRank
An instant SEO audit tool is a dream come true for content creators. No more trying to count through how many times a keyword appears — no more hoping that everything will look fine. WooRank analyzes your site, and gives you an in-depth review including your ranking, visibility, missed SEO opportunities, and more. WooRank does have a 14-day free trial period so you can give it a go before committing.Deepcrawl
Deepcrawl finds primary issues with the site’s map or SEO and gives you a detailed report.![deepcrawl seo tool](http://ninjareports.com/wp-content/uploads/2020/07/deepcrawl-seo-tool-1024x357.png)
Spider from NetPeak Software
Netpeak Spider is a SEO tool that you use from your desktop. It helps with all the crawling aspects that come with running a website.![netspeak spider seo tool](http://ninjareports.com/wp-content/uploads/2020/07/netspeak-spider-seo-tool-1024x534.png)
KWFinder
Do you need a long-tail keyword? Do you want a low-level competition? KWFinder is the solution to both problems. It’s an excellent SEO tool for writers that do their SEO research for clients and for agencies that offer SEO guidance.![kwfinder seo tool](http://ninjareports.com/wp-content/uploads/2020/07/kwfinder-seo-tool-1024x261.png)
Conclusion
Finding the best SEO tools online will help you strengthen your strategy, bringing valuable insights on the performance of your website and the sites of your competitors.
When choosing SEO tools, there are many points worth considering. First, try defining the goals of your project for the next month, 6 months, and one year. Based on those goals, you will have a better understanding of which topic you may need the most help with. That way, you can find the best SEO tools that fully correspond to your needs.
Besides, do not forget to consider how much time you can save by automating certain tasks and whether you should invest your money in purchasing tools that can help you with that. For some purposes, free plans may be enough.
One of the solutions is to find a complex SEO tool that will cover most of your SEO professional needs, including keywords research, link building, and competitive analysis.
Based on research, SE Ranking offers one of the most comprehensive functionalities for various SEO purposes. While it’s considered to be one of the best paid SEO tools, you can benefit from the 2-week free trial and feel like an SEO guru, using all the advanced features.
Whether you choose free or paid tools, make sure they correspond to your SEO needs — that way, your strategy will become stronger.