Website Traffic Checker

Analyze any website’s organic and paid traffic, compare it to competitors, and discover traffic growth opportunities — all with our Website Traffic Checker, a powerful tool co-created with SE Ranking.

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Gain Deep Traffic Insights to Make Data-Driven Decisions for Website Growth

SEO and PPC Data

Analyze traffic from organic and paid campaigns, distribution of visitors by country and continent, and traffic cost. Plus, identify the list of top-performing keywords driving the most traffic and evaluate them for core SEO metrics like keyword difficulty, search volume, and more.

Competitors’ Traffic Insights

Identify your competitors and see how much website traffic they get from search engines (both free and paid listings), what keywords are driving that traffic, and which content performs best for them. Understand and examine their strategies to set your own goals and compete more effectively.

Integration with Google Analytics and Search Console

A single dashboard brings together key website traffic metrics from GA4, including sessions, users, engagement time, and conversion rates. Additionally, by connecting GSC, you can see data on search traffic like clicks, impressions, CTR, your average ranking in SERPs, and so on.

Get a quick traffic overview in one click

The Overview section offers a comprehensive traffic analysis at a glance. It includes organic and paid search data with metrics like estimated monthly clicks, traffic acquisition cost, and top keywords driving traffic. What’s important is that the tool provides historical data for the past four years, which makes it easy to spot traffic drops and find correlations with changes you made to the site and/or Google algorithm updates. You can also see how trustworthy the site appears to search engines (using our own Domain Trust and Page Trust scores), how many other websites link to it, and the total number of backlinks it has.

Get a quick traffic overview in one click

Explore valuable organic traffic stats at a glance

The Organic Traffic Research block provides a comprehensive overview of your organic traffic, including the pages and keywords that bring in the most visitors. It also offers data on the estimated number of clicks along with traffic cost for these keywords, the number of backlinks, and the list of the keywords the website ranks for in organic SERPs. Organic Traffic Research also allows you to track changes in your rankings over time and sort keywords by the following categories: improved, decreased, new, and lost. Plus, you can see a list of your competitors for organic traffic and analyze their traffic generation strategies in more detail.

Explore valuable organic traffic stats at a glance

Analyze in-depth paid traffic insights

The Paid Traffic Research section reveals the number of estimated clicks, the monthly budget of the PPC campaign, acquired backlinks, and the dynamics of keywords that the analyzed domain targets in paid search. You can delve deeper into specific keywords to see the website’s position, keyword difficulty, search volume, user intent, CPC, traffic share, and more. Additionally, you can view a list of the most popular ads along with key parameters, see text copies for those ads, and find competitor websites that target similar keywords.

Analyze in-depth paid traffic insights

Map geo source of organic & paid website traffic

The Traffic Distribution by Country section lets you analyze your traffic by country and continent. It features an interactive map that shows where the most website traffic is coming from. Darker areas represent regions with higher traffic volume, while lighter areas have less traffic. You can even pick up to 5 countries to compare them side-by-side using metrics like total traffic, traffic share, traffic cost, and the number of keywords a website ranks for within this country/continent. Clicking a region on the map takes you back to the Overview section, where you can adjust your search.

Map geo source of organic & paid website traffic

Review your competitors’ traffic generation strategies

The Competitors tab helps you identify websites competing for similar keywords as yours. You’ll see details about each competitor, including their monthly traffic, the keywords attracting those visitors, estimated advertising cost, and the backlinks they’ve acquired. You can analyze this data for various timeframes, ranging from half a year to four years. The list might include well-known websites like Wikipedia, YouTube, and so on. To focus on competitors more relevant to your site, you can choose to hide these giants from the table. This will give you insights that are more applicable to your specific situation.

Review your competitors’ traffic generation strategies

Scalable Pricing Plans Offering Unique Data Insights

Get the premium features you need at a price that fits your budget. Choose from our flexible subscription plans tailored to different data needs.


For those starting out in SEO and freelancers in search of core SEO features.


Most popular

For SMBs, small agencies, and teams seeking more extensive data.


For mid-sized agencies managing multiple clients and requiring large volumes of data.

See What’s Possible: Client Success Stories

Discover how Website Traffic Checker boosted growth for other businesses

“In my years of experience, I’ve rarely seen a domain traffic checker that’s both this easy to use and insightful. It provides fantastic insights into my website’s traffic (as well as competitor data to spy on)!

“Impressed with the accuracy and affordability of Website Traffic Checker. Highly recommend it to anyone who wants to closely monitor and grow their website.”

“Finally, a website traffic checker that combines all the necessary features for traffic analysis in one place. Very simple yet effective. 10/10 from me!


What is a Website Traffic Checker?

Web Traffic Checker is a comprehensive tool providing in-depth insights into any website’s traffic in both organic and paid search. 

Thanks to its AI-powered algorithms, our site traffic analyzer provides highly accurate calculations of estimated monthly traffic, mirroring GSC data with up to 100% accuracy.

At the same time, this tool goes beyond basic traffic stats. It also offers data on keywords attracting visitors, assesses traffic acquisition cost, and pinpoints the geographic origin of your audience. You can even track how Google algorithm updates influence your website’s performance through historical data analysis.

Website Traffic Checker allows you to analyze not just your own traffic, but also your competitors’. With this data right at your fingertips, you can see what works for your niche (and why) and then adapt your marketing strategy accordingly.

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How to use Website Traffic Checker?

This tool saves you time and effort by analyzing website traffic for you. Simply provide your or your competitor’s website address and the tool will take care of the rest. It delivers a comprehensive report within seconds, including data on the website’s performance, monthly traffic estimates, its cost and distribution, keywords, positions, and much more.

For in-depth analysis, you can specify the country and time period of interest. You can even overlay Google algorithm updates onto the traffic graphs to identify potential correlations with traffic drops. The keyword data is presented in clear tables that you can customize with filters and sorting features to focus on what matters most to you.

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What are the benefits of a site traffic checker for SEO specialists and agencies?

Our traffic website checker is a valuable tool in a number of ways. Here are some of its key benefits:

  • By tracking website traffic, you can analyze the effectiveness of implemented strategies. This data helps identify what’s working and what areas need improvement.
  • Since website traffic data comes along with keyword data (the total number of keywords for which the website ranks and keyword metrics like search volume, keyword difficulty, CPC, and so on), you can see how a website’s ranking for targeted keywords translates into actual traffic.
  • Web traffic analyzer allows you to monitor competitor traffic. This data can be valuable, as it allows you to see what kind of traffic your competitors are attracting and how your own website stacks up.
  • By showing how implemented marketing initiatives have increased website traffic and improved other key metrics, agencies can justify their effectiveness and build trust with clients.
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What is a website traffic analysis?

Website traffic analysis is the process of collecting and analyzing data about visitors visiting a specific website. This data usually includes aspects like the number of visitors coming to the website, where they came from (county/region), which keywords drive that traffic, how long visitors stayed on your site, and so on.

Why do I need to check website traffic?

By examining your website traffic, you can gain valuable insights into how well your site is performing. Upon analyzing this data, you can improve your marketing strategies (by focusing on channels/campaigns/keywords that are driving the most traffic), enhance user experience ( by identifying areas of your website that visitors are struggling with and making improvements), and boost sales and conversions (by understanding how visitors are interacting with your website and optimizing it to convert them into customers).

How often should I check website traffic?

The frequency of checking your website traffic depends on your goals and the stage of your website.

  • For new websites, checking traffic daily or weekly can be helpful to monitor initial growth.
  • Established websites can benefit from regular checks (weekly or bi-weekly) to track trends and identify areas for improvements.

How can I check my competitor’s website traffic?

Numerous tools can help you spy on your competitor’s website traffic. One such tool is SE Ranking’s Website Traffic Checker. It delivers unique insights on both organic and paid traffic your competitors drive to their websites, which keywords bring them the most visitors, where those visitors come from, and even how much your competitors might be spending to attract that traffic. Besides, the platform provides valuable insights on essential SEO aspects like SERP rankings, websites’ SEO health, backlinks, and more.

What can I do to improve my website traffic?

Depending on your goals and resources, you can implement different strategies to boost website traffic, including:

  • SEO (on-page & off-page SEO, technical SEO, local SEO, and so on).
  • Paid advertising (search engine ads, display ads, social media ads, video ads, native ads, and so on).
  • Social media marketing: (organic content creation, community building, social media influencer marketing, and so on).

Additionally, you might consider marketing channels like email marketing, affiliate marketing, and so on.