It is almost impossible to learn SEO from textbooks alone. Search engine optimization has more in common with quantum physics than you think — the rules change every week, and today’s truth may be on the list of outdated theories tomorrow. Therefore, the best way to gain the necessary knowledge is to learn from top professionals who apply it in their work every day.
Many of them run their podcasts or participate as guests in various shows. Listening to them is interesting and very useful — sometimes, you can get really exclusive information that will help you develop your career or business. But how exactly do you choose a podcast that will give you the most benefit with the least amount of “water?” Here are 20 podcasts dedicated to SEO and related topics:
1. DoFollow Podcast by SE Ranking
Are you looking for the best SEO podcasts for beginners or expert-level discussions? You don’t have to choose anymore — DoFollow Podcast combines the best of both worlds. It will be of great interest to those who are just planning to change their profession and move into digital marketing. It often discusses topics such as the general principles of search algorithms, setting up your own marketing agency, and entering the freelance market. Experienced professionals will be interested in in-depth analyses of Google updates, discussions of link-building and social media techniques, and reviews of specialized tools and applications. DoFollow is on the list of the best SEO podcasts due to its unique feature. Each episode is hosted by top SEO experts — employees of tech companies, agency owners, entrepreneurs, and well-known freelancers. It’s not just a short retelling of what you can read in books. It’s an analysis of the authors’ techniques, industry secrets, and personal observations. This is your perfect chance to take your career to the next level and improve the performance of your online business.
2. Experts on the Wire
This podcast, founded by Dan Shure, is there for those looking for over 10 years of experience in the SEO field.
Before he settled primarily on SEO, he was responsible for various TV shows and programs and always tried to produce them with the highest quality. Helping out on the show is his wife, responsible for keeping the audience listening by using timestamps. His topics come from his own research into various SEO trends, sometimes finding info on-site like Twitter. The family-like atmosphere is sure to keep listeners chuckling and coming back for more.
3. Marketing Scoop
For those entrepreneurs looking for some tips on the purely business side of things, check out Marketing Scoop.
This weekly podcast, hosted by Laura Morelli, looks at all the new (and old) trends going on with many companies, online or real world. From Google to IKEA, she interviews various employers and CEOs to glean some tips for listeners looking to become something on the net. Dive in and learn to become a better online marketer, growing your business and earning more revenue. Who wouldn’t want that?
4. Marketing Speak
Stephen Spencer is an expert in the SEO field, and it shows. A master of using various platforms, such as Facebook, Twitter, and YouTube, he is happy to dispense the information that all hopeful online businesses need in his podcast, Marketing Speak.
He invites many field experts onto his show and even has the option for someone to call in on-air and directly ask for help. Many online businesses have benefited from his support and have grown to thrive in a competitive online battleground.
5. Copyblogger FM
Those at Copyblogger FM believe that any time is an excellent time to learn, not just on the job (or while staring at a blinking computer monitor for hours on end).
Why not absorb some new information while out jogging or taking a drive? Initially teaching employees to create content at Copyblogger FM, they have since branched out into the radio and internet world and sunk in their fingers. Their employees consist of experts in their fields, and they are more than willing to share their tips and tricks and encourage people to succeed in a saturated market. Going into topics like email marketing and conquering the anxiety of selling online, this is an excellent resource for anyone looking to head out into the online world. Have no fear.
6. The SEO Mindset Podcast
This is the best SEO podcast for those who are going to build a career in the field of SEO. It is aimed not only at improving professional skills but also at personal growth. By choosing it, you will get:
- SEO secrets for better website promotion;
- Time management tips to increase personal productivity;
- Tools for building your own brand and concluding profitable contracts;
- Interesting ideas for creating a marketing agency.
Unlike other SEO podcasts, much attention is paid to psychological aspects. The authors talk about such typical marketer problems as emotional burnout, imposter syndrome, and anxiety. It is essential for beginners who often change their profession and stop their career development due to such psychological difficulties.
7. Women in Tech SEO Podcast (WTSPodcast)
Digital marketing is considered one of the most democratic and tolerant areas of career development. If you still doubt this, you should listen to the best SEO podcasts from a female perspective. Its authors talk about their experience of dealing with various forms of discrimination, including the “glass ceiling,” refusal to sign contracts, and unfair payment for services. They share the secrets of overcoming such difficulties and encourage others to talk about similar problems.
Of course, that’s not all. As in other top SEO podcasts, you’ll get tips for beginners and SEO secrets for professionals. The stories of the podcast guests will serve as a source of inspiration for you, and exclusive invitations to industry events will give you a new impetus for career development.
8. The SEO Rant
Let’s be honest — SEO should be explained by practitioners, not theorists. It’s a very dynamic industry, and the rules of the game in it can change every month or even week. That’s why the best podcasts for SEO always invite experts — from ordinary employees to owners of full-service digital agencies.
The SEO Rant meets these requirements. Its guests have vast experience in website promotion and are always ready to share their professional secrets. The podcast’s feature is that you can hear honest, unfiltered opinions that often do not coincide with the messages of tech companies. Do you want to hear about Google’s bias, unfair website rankings, and prejudice against AI? Then you are exactly in the right place!
9. Search Off the Record
Still, we should give search engines a chance. If you always look at the problem from only one side, it turns into a conspiracy theory. And the best SEO podcast that talks about SEO from the point of view of technology companies is Search Off the Record. It is hosted by Google employees. They analyze all the intricacies of search algorithms, give tips on improving website rankings, and share insights about the industry’s future.
If you’re looking for SEO podcasts with real stars, be sure to check out this option. One of its authors and hosts is John Mueller. He is one of the most famous and active Google engineers on social media. Mueller is called the prophet of the modern Internet, as most of his predictions come true within 2-3 years.
10. Strategy Sessions Podcast
The podcast is not only about SEO but also about digital marketing in general and business promotion on the Internet. Its host, Andy Jarvis, regularly invites well-known marketers and business people to discuss in detail certain topics of their expertise. Quite often, he interviews experts in SEO for podcasts — you can easily select the relevant episodes thanks to the convenient catalog on the website.
The podcast’s name makes it clear that Andy doesn’t waste time on trifles. His priority is strategic business development, which allows him to build a successful company within 5 years. It’s not just a separate set of instructions — it’s a real textbook on success.
11. SEO 101
It is one of the best SEO podcasts for beginners. If SEO is just a buzzword you heard somewhere in a conversation, we recommend starting with this one. Here, you will learn:
- What ranking and search results are;
- What principles are used in the Google algorithm;
- What EEAT is and why so much attention is paid to these letters;
- Why all SEO specialists are afraid of search algorithm updates;
- Why SEO is more about marketing than technical sciences.
Currently, you will find more than 450 episodes of the podcast available for download on the site. New episodes are released weekly or every two weeks when the authors take short vacations.
12. Search Engine Journal Show
Hosted by Brent Csutoras, Danny Goodwin, and Loren Baker, the Search Engine Journal Show takes a look at all things SEO.
They consider the many ways that products can reach their intended audience, be it through marketing or social media. They don’t just cover SEO. They provide info on how to make websites and programs run faster, creating a smoother online process for their businesses and customers. Providing more input are some industry pros that lend their wisdom to the aspiring startup business or a current business owner.
13. Search on Tap
This podcast lives up to its name. Utilizing a more casual approach to podcasting, it is accessible for newer users.
With tips on topics such as SEO, duplicate content, web migrations, and marketing, anyone could tune in and learn something new. Boundless information is on tap here, so relax and have a listen.
14. Webcology
For anyone looking for a podcast that delivers education and humor, Webcology is it. In addition to talking about various ways that SEO can be improved, they also go into just how it works.
They realize that technology changes by the day, and it is their passion to keep people up to date on the newest information (and make them laugh while they’re at it). Webcology also has tips on how to improve work ethic and make website businesses a smoother affair. Give Webcology a listen if you’re up for some chuckles and SEO lingo.
15. Authority Hacker
Gael Breton and Mark Webster, the founders, and hosts of Authority Hacker believe the best way to learn is to be relaxed.
With their laid back personas and wealth of knowledge, they chat with various industry professionals, some famous and some unknown. When not interviewing guests, Gael and Mark talk about their own industry experiences and how they managed to get a multimillion-dollar enterprise up and running. Many listeners have had success after listening, some even raking in big bucks through their effective use of affiliate marketing.
16. Search Talk Live
An expert in digital marketing, Matt Weber shares what worked and what didn’t for SEO purposes.
He speaks with guests from all marketing fields, most of them SEO experts. Wanting to see small online stores and businesses become successful, he goes into what not to do with SEO practices to not fall victim to silly mistakes. Each podcast is so packed with information that even those with no knowledge of SEO practices will be able to grasp a basic idea of how it works.
17. The Recipe for SEO Success
SEO copywriting and consultant Kate Toon is an expert on using SEO to become successful on Google. She hosts a podcast called The Recipe for SEO Success.
She offers SEO information on optimization, web tips, and the newest SEO information. Digging into real-world experiences, Kate also studies real-life SEO cases, determining what was successful and what was not. She realizes that the key to building good connections and increasing traffic is to form a relationship with the customer or client.
18. EDGE of the Web
This award-winning SEO podcast, hosted by Erin Sparks, goes into everything there is to know about the world of SEO.
Besides focusing on the newest trends, he also breaks down the SEO process on various social media sites. To further increase the educational value, he regularly invites experts in many computer fields onto his show. There is more. Helped by his guests, he sifts through SEO methods, finding ways to further increase traffic, thus expanding its reach on the web.
19. Cashing In on Content Marketing
This thirty-minute podcast doesn’t lack for SEO know-how. It doesn’t let up, with its constant stream of SEO topics and bits of SEO knowledge.
Using many SEO masters, they dispense with life-saving(and website-saving) information. They cover topics like increasing site traffic and editing. Those who are busy and may not have much time to listen to the radio could probably find a way to squeeze in some time to listen to this podcast. Every little bit counts in the SEO world, and no information goes to waste.
20. Building Online Empires
The Building Online Empires podcast goes about the SEO process like the building of an empire. Every plan has to have a foundation to start on, and without it, most structures would collapse within hours.
Building Online Empires knows this. Focusing mostly on affiliate SEO, Building Online Empires helps those interested in many kinds of websites. Content sites or niche sites, they know all about it. Using real-world experiences, they teach every lesson they’ve learned along the way to building their successful online business. Hundreds of avid listeners have benefitted from learning about SEO algorithm updates, monetization, and acquiring the right state of mind to succeed. Without a strong drive, online businesses wouldn’t get very far. With the current health crisis, nobody wants that!
Conclusion
These 13 podcasts are hosted by people from all walks of life and different kinds of experiences. Using their extensive industry knowledge, they are willing to give out such information to help fledgling businesses grow and become successful. Search engine optimization is a massive part of the process now that computers have taken over almost every aspect of modern life. The only thing to do is adapt, and that’s precisely what these SEO industry leaders have done. Mankind was built on cooperation between different peoples and cultures, and not much has changed. This applies now in the business world, just as much as it did back then. If it’s the real world or the digital world, the only way to succeed is for teachers to help one another and teach those who are willing to learn. These SEO podcasts are the perfect way to do that. Even listening to a single SEO podcast a day, you’re bound to pick up on some insight you never thought of before. Always keep your eyes and ears open, and you will learn something new, putting it to good use in your future business endeavors.
