Passing the Google Analytics Certification Exam can increase your value as an employee and as a company. When you are certified in Google Analytics, you prove that you have what it takes to be effective as using Google Analytics to analyze and optimization websites.
In this article, I am going to show you exactly how to Ace the Google Analytics Certification and get certified by Google as an Analytics Pro.
Why Get Google Analytics Certified?
If you are a digital web agency, then getting Analytics Certified can increase the value of your agency and build trust with your clients. It will show your future clients and customers that your agency knows the how to use Google Analytics in order to optimize their website and Adwords campaigns.
You will receive a digitlal badge and printable certification that you can put up in your office or place of business. When clients come into your office, they will be impressed that you are certified and you can better win the sale. If you really want to impress your clients, you should become a Google Partner.
How to Become a Google Partner
When you pass the Google exams, you can also be awarded as a Google Partner where you can show up on Google as a partner, get help and training directly from Google. Not to mention you get a cool badge to put on your website that shows the authority of your business.
In order to get a Google Partner Badge, you will have to follow a few requirements:
- Create and complete a Partners Company Profile
- Get 1 affiliated individual certified in Adwords
- Meet a 90-day ad spend requirement of $10,000
- Meet the performance requirements
If you meet these requirements and pass the certifications, then you will have access to the Google Partner badge and get an awesome backlink from Google.
Google Analytics Individual Qualification (Analytics IQ)
The Google Analytics IQ assessment tests your knowledge of Google Analytics and in order to be Google Analytics IQ certified, you will need to pass the exam. That means scoring an 80% or higher in the allotted 90 minutes you have to take the exam.
The Exam is available in 19 different languages and if you don’t pass the exam, you can retake it in 1 day.
Practice Makes Perfect
In order to Ace the Google Analytics Certification Exam, you will have to practice, practice, practice. Watch the Google Analytics Academy videos and take notes so that you can really grasp all the elements of the Google Analytics platform.
There are plenty of other great resources you can use to practice for the exam as well. You can visit GoogleAnalyticsTest.com to take a practice test of the Google Analytics Certification Test. You can also check out the Google Analytics Youtube channel as they have a ton of awesome content about how to use Google Analytics.
Once you think you have a good grasp of Google Analytics, you can sign up to take the exam in the Google Analytics Academy for Ads.
Google Analytics Academy for Ads
Google features a completely free Academy where you can learn the ins-and-outs of Google Analytics. In order to Ace the Google Analytics Certification, you should watch all of these videos and follow along because you will be tested on all of these elements of Analytics.
The Google Analytics Academy features 4 courses that will teach you all about Analytics:
- Google Analytics for Beginners
- Advanced Google Analytics
- Ecommerce Analytics: From Data to Decisions
- Google Tag Manager Fundamentals
The Academy for Ads is also where you will take your test to get Google Analytics certified. There are a number of other exams and tests you can take to get certified as well.
Get Google Analytics Certified
Once you have consumed all the educational videos and are ready, its time to Ace this test. Sign up for the Google Analytics Individual Qualification which will test you on basic and advanced Google Analytics concepts like dimensions, metrics, reports, conversions, configuration, data collection, implementation and more.
There are a few important things to remember before you begin the exam:
- You’ll have 3.5 hours to complete the assessment.
- You’ll need a score of 80% to pass the assessment.
- If you don’t pass the assessment, you can retake it in 1 day.
- you’ll need to successfully pass the assessment every 18 months.
Once you Ace the Exam, you will get a digital badge as well as a printable certification that you can hang on your wall with pride. Remember that its ok if you dont pass the first time, because you can take the exam the next day. Just be persistent and you can pass all of the exams in Google Academy for Ads and become a Google Partner.