Organic Traffic

What is organic traffic

Organic traffic refers to the audience who arrive at your webpage through unpaid channels, meaning the traffic is essentially free. The unpaid origins of this traffic include search engines such as Google, Yahoo, or Bing.

A type of digital marketing that centers on enhancing natural website traffic is referred to as Search Engine Optimization or SEO. This approach can boost website credibility and typically leads to higher conversion rates compared to paid traffic because organic searches have more purpose. The return on investment (ROI) for organic traffic is considerable as it lasts longer than paid advertising.

There are over 255 different elements that impact how well a website performs in organic search results, but the three key factors are: offering up-to-date and accurate content that matches search queries, incorporating relevant keywords into content, and garnering clicks from other reputable websites.

Comparison of Organic Traffic with Other Traffic Sources

There are other types of traffic besides organic traffic. When you examine your analytics reports, you will also encounter:

  • Paid search refers to website traffic that originates from advertisements that have been paid for, as discussed previously.
  • When a person types your website’s URL into their browser and visits it without any referral or search engine, Google Analytics categorizes it as direct traffic.
  • Referral traffic is the term used to describe the traffic that is generated when a person clicks on a link on a different website and ends up visiting your website. It is critical to note that a link with the “noreferrer” tag conceals the referral data from Google analytics, and website traffic is identified as direct.
  • Social refers to the traffic that originates from social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and the likes.
  • Display pertains to the traffic that arises from sponsored ads on different websites. If you place advertisements on Google Ads, you can elect to exhibit them on other websites. When a user gets directed to your website by clicking an ad, Analytics records it as Display traffic.
  • If you use email marketing software such as Mailchimp or Sendy to send emails to your subscribers, and you link it with Google Analytics, the traffic that results from clicks on your emails will be tracked as Email traffic.

Analyzing Organic Search Traffic Using Google Analytics

Google Analytics measures the amount of web traffic that comes through organic search, which means people found your website through a search engine like Google and clicked on a link that appeared in the search results. This type of traffic is free and can be a valuable source for businesses looking to increase their online presence. By analyzing organic search data, businesses can determine which keywords are driving the most traffic to their website and make optimization changes to improve their search engine ranking.

Google Analytics is a tool that can be used to keep track of the amount of organic traffic on your website.

Access your Google Analytics account and locate the tab titled ACQUISITION. From there, select the option labeled ALL TRAFFIC and then select CHANNELS.

Examine the ORGANIC SEARCH category in the report. It indicates the number of visits you got from organic traffic, meaning from search engines’ natural results.

You have the option to check out a different report by visiting ACQUISITION > ALL TRAFFIC > SOURCE / MEDIUM, where you can find out the precise amount of traffic you received from each search engine.

Organic traffic refers to the traffic that comes to a website from search engines like Google and Bing. Google/organic would represent the traffic from Google while Bing/organic would represent the traffic from Bing.

Examining Organic Traffic in Google Search Console

One alternative method to see the number of organic visitors that came from Google and the related keywords is by utilizing the Google Search Console.

Access your Google Search Console account and navigate to the PERFORMANCE tab, click on SEARCH RESULTS.

In the QUERIES section, you can view the keywords that caused your website to appear in Google’s organic search results (Impressions), and you can also see how many times users clicked through to your site (clicks).

The PAGES section displays the pages of your website that were displayed in Google search results, along with the number of traffic visits they received.

Advantages of Organic Traffic

Reaching new customers online through organic traffic is a highly effective strategy. The benefits of this approach include its potential to be expanded, the improvement of brand credibility and most importantly, it doesn’t require any financial investment.

Simply having a dedication to SEO is all that is necessary.

There are several advantages of organic traffic that can be considered as the most favorable ones:

  • It’s free
  • You have the ability to attract visitors who have a particular and clear purpose for visiting your website.
  • A content/SEO strategy can be customized and expanded based on specific needs.
  • It can build your credibility
  • The search engine market is growing
  • Organic traffic, despite its benefits, has some disadvantages:
  • When it comes to obtaining site visitors, organic means may not be as speedy as paid search strategies.
  • There are some searches that do not result in a click, which are known as zero-click searches.
  • Hiring an SEO consultant or SEO company may require an initial expenditure.

Strategies to Boost Organic Traffic

As a marketer, you face the task of ensuring that when individuals search for a product or service similar to yours, they come across your company rather than your competition. The following steps will help you achieve the top position on SERP.

Highly Effective Approaches to Increase Organic Search Traffic

One can effectively enhance their website’s organic traffic and attract more search engine visits by adhering to established techniques of ethical search engine optimization (SEO).

Search Engine Optimization (SEO) is a technique used to enhance the performance of your website and improve its ranking on search engine result pages (SERPS).

Google has identified over 255 factors that contribute to a website’s ranking, but the most crucial ones are:


Share information that interests your audience.

One feature of individuals who utilize a search engine to find information is that they have a clearly defined purpose.

Your task is to meet their purpose by giving them the appropriate information.

In order to accomplish this, it is necessary to conduct keyword research and determine the appropriate keywords to focus on within your content.

For a page to be successful in achieving a good ranking in search engines without paid promotions, it needs to be focused on a particular keyword or subject matter.

It is highly improbable for pages that focus on various keywords or do not have any keywords to obtain natural traffic.


Make sure to add important keywords or search terms in the title of your web page.

The most crucial aspect for SEO is the page title. Search engines utilize the title to comprehend the content of a page and display it in search results.

To ensure users click on your website and pay a visit, a suitable page title must comprise recognizable search terms along with an engaging tone.


Get links from other websites

Incoming links originating from other pertinent websites (which do not possess the nofollow attribute) function as endorsements of credibility, which enhances a website’s natural positioning.

Off-page SEO is the term used in the realm of SEO.


Create easy to use websites

Creating websites that load quickly, have mobile compatibility, and are free of technical SEO glitches is essential for optimizing search engine results, both directly and indirectly.

If you don’t take action, your likelihood of receiving natural traffic from search engines will be greatly reduced.

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